What truly separates a professional photographer from a hobbyist is the ability to create killer images any time of day in any environment with any subject matter. To do this you must have the ability to control light in whatever way the situation requires. It’s not about memorizing a couple set-ups and camera settings. It’s about learning to think and see.

Our goal in this workshop is not to wow you with what we can do, but to teach you to do it yourself. You will leave having successfully learned how to light a subject in many different scenarios. We want you to feel comfortable enough by the end of our time together that you can go home and implement what you’ve learned into your client shoots with confidence.


The Light It Up Workshop will take place April 16th-18th and will be the first ever held at our studio in Ames, Iowa.

In order to provide our attendees with one-on-one instruction, this workshop will be limited to 12 participants only. Cost per participant is $1590 and includes lunch and refreshments each day. 

A $500 deposit is required upon registration to reserve your spot.


The Light It Up Workshop: Course Overview

Past Participants Have Said…

“The experience was awesome and the information I learned was priceless!”

– Cara Williams

It was amazing! Two intense days with you has given me such a push to be able to take the vision I have in my head and make it a reality.  I have been so excited and feel the creative juices flowing non stop... It's the feeling I had when I first started shooting 15 years ago.”

–Wendi Bates

“Since the workshop my business has grown far beyond any expectation that I had, and I have been recognized on a local, national and international level for my work with seniors.  I know that I'm where I am today in part from Dan and Alex and their mentoring of me, and for that I will be eternally grateful.”

–Karen Bishop

“If you want a personal experience that would teach you exactly what you want to learn, go to this retreat. You get more for your money than any other workshop I have heard of or attended.”

Sarah Reid


Where to Find Us

The nearest airport is Des Moines International Airport (DSM) located 50 mins south of the studio.

Rental cars can be reserved at the airport. If you do not wish to rent a car, it will be possible to get here without one. Shuttles run between the airport and Ames by reservation ($66 round trip or as low as $36 round trip if people coordinate booking). You could use Uber or the hotel's shuttle service to get to and from the studio each day.