The series of photographs we shot for Clarke University last year has been turned in to a series of billboards on display in the Dubuque, IA area. This is the largest our images have ever been printed, and it's pretty darn exciting. Also we just received breaking news that Clarke received a Gold Circle of Excellence Award from CASE (Council for the Support and Advancement of Education) for the Clarke Culture Book (what these images were originally photographed for). 57 other universities were vying for the top spot and only one Gold Circle of Excellence was awarded, so it's a pretty huge deal! Congrats to Clarke and the amazing marketing department on this well-deserved honor! Anyhow, I was in Dubuque recently and had the chance to see a couple of the billboards in person and snapped phone pics:
Here are the designs of all 5 billboards:
Lastly, I recently spent 3 days at Clarke photographing all-new material for their marketing campaign and I think it's safe to say that it's going to rock. Hard. I'm anxious to share the new material with you as soon as I'm allowed, so keep tabs on the blog!
A few months ago I got to photograph an Incredibly Rad commercial project for Clarke University. The concept was the brainchild of the gentlemen at Sean Murphy Design (who handled the design and art direction). The copy writing was done by Rob Lombardi, a very talented former classmate of mine - we worked together on the Computer Head project in college. Also mad props to Trisha, Jamie and Mike from Clarke for all the help and for being such cool people (and for the coffee). Our photoshoot took place over 2 days in Dubuque, IA, with 5 shots each day. Each shot took a couple hours to set up and shoot. A giant rusty fan, cooking oil and a slew of small children are just a few of the props that were implemented to pull-off each image concept. Each shot tells the story of a current Clarke student - the positive impact their Clarke experience has had on them and the difference they're making in the world. Our goal was to create a piece that stood out against the trend of boring sameness currently saturating the majority of university promo pieces. I think we nailed it. Imagine the following layouts printed HUGE and sent to prospective students: the Clarke Culture Book. It kind of makes me want to be a high school senior just so I can go to Clarke and hang with all these cool cats again.
Lastly, here are a couple set-up shots I found to show all you photo geeks the teamwork and details that went into these shots: